Unique Physical Properties:

Lightweight: Titanium is only 56% of the density of stainless steel, which effectively reduces the weight of equipment for outdoor enthusiasts, such as titanium cups and titanium outdoor cookware, making long-distance trekking easier. In high-end watches, the titanium body also reduces the wearer's burden and improves wearing comfort.

Strong corrosion resistance: titanium has strong corrosion resistance and can resist the erosion of many chemicals. Cups made of titanium will not produce odor residue due to long time holding coffee, tea and other beverages like stainless steel cups, and are not easy to be corroded by fruit juice and other acidic liquids, and have a long service life.

Good biocompatibility: titanium has good compatibility with human tissue, is non-toxic, non-irritant, will not cause allergic reactions. This characteristic makes it widely used in the medical field to make artificial joints, dental implants, etc. In consumer products, it is suitable for making eyeglass frames, hearing aids, baby tableware and other products that are in direct contact with the human body, to safeguard the health and comfort of users.

Remarkable social value:

Scenario-based marketing: titanium products have broken the circle through scenario-based marketing. For example, titanium cups often appear together with boutique coffee and camping equipment on platforms such as Xiaohongshu, forming the visual element of “new middle-class lifestyle”, becoming the iconic equipment for exquisite camping, moving from the outdoor circle to a wider range of consumer groups, and even becoming the office “workstation godsend ”, representing a “low-key sense of workplace sophistication”.

Symbolization process: Titanium products have been given the symbolic meaning of “sense of hauteur” on social platforms. For example, the traces of use of Snow Peak titanium cups are regarded as “natural texture”, and the minimalist design of Xiaomi's titanium cups represents “technological aesthetics”. Titanium products have become a social currency, which satisfies the consumers' expression of identity in socializing and their pursuit of aesthetics, and 69% of titanium cup consumers take “face value” as the core decision-making factor.

Powerful emotional value:

Capture of Health Anxiety: As consumers' concern for health continues to grow, they have higher requirements for material safety in consumer products such as drinkware and kitchenware. Titanium products focus on “0 coating” and “no metal precipitation”, hitting the stainless steel cups “rusty flavor”, ceramic cups “lead exceeding the standard “ and other pain points, successfully impressing health-conscious consumer groups, such as baby moms group.

Mature industrial chain support:

Breakthroughs in production technology: represented by China, the technical level in the field of titanium product processing is constantly improving, and the insulation cup industry belt in Yongkang, Zhejiang Province, and the kitchen appliance industry belt in Zhongshan, Guangdong Province, etc. have established a complete chain from titanium alloy smelting to precision processing. Domestic manufacturers have broken through the “one-piece molding”, “anodic oxidation” and other core processes, reducing the production cost of titanium cups from 100 yuan in 2018 to less than 50 yuan nowadays, laying the foundation for large-scale production, making the price of titanium products gradually become more affordable and able to meet the needs of the mass consumption market. It can meet the needs of the mass consumption market.

Enhancement of production capacity: The production capacity of related industries has been continuously enhanced, for example, the production capacity of some titanium cup processing factories will increase by 300% year-on-year in 2023, and there will be sufficient orders, which will provide a strong supply guarantee for the extensive promotion of titanium products in the consumer goods market.

Diversified marketing approach: Scenario-based and segmented marketing for different consumer groups. For example, “Sports Titanium Cup” was launched for outdoor people, focusing on multi-scene adaptation; “Titanium Crystal Stewed Tea Cup” was designed for business people, combining the function of making tea with the corrosion-resistant properties of titanium; even in the pet industry, titanium pet food bowl was launched, focusing on “anti-tip, easy to clean”, covering the needs of all ages from infants to the elderly.